Internet Advertising Standards
Created By: chief22
Last Modified: 12/01/07
Link: IAB_Rich_Media_Measurement_11_12_07.pdf (application/pdf Object)
Summary: These guidelines are meant to establish the minimum acceptable counting procedures for Rich Media based
advertising impressions. The guidelines are focused on when a rich media ad impression will count - the
actual revenue event. As with all measurement standards, publishers and Rich Media vendors may choose to
offer additional enhancements to these guidelines for competitive differentiation, so long as they fully disclose
these features while meeting the minimum accepted guidelines
Internet advertising is now a $20 billion a year business
"Internet advertising revenues are on an annual run-rate exceeding $20
billion, further demonstrating the industry has truly come into its
own," said Peter Petrusky, director, Entertainment, Media &
Communications Practice, PricewaterhouseCoopers. "The emergence of new
platforms, including broadband video, rich Internet applications,
mobile, and social media promise to deliver new benefits for consumers,
and create exciting new venues for marketers to realize value in
digital media."
From: http://www.iab.net/insights_research/iab_news_article/64592?o12499=
