American SMS text messaging update: Almost 2 out of 3 are active users
I want to mention these numbers in passing. We've been saying for many years
- and against the "conventional wisdom" of essentially all USA-based experts -
that USA SMS text messaging usage will follow European usage patterns in
lock-step with a four
year delay.
Why? Because its been proven that SMS text messaging is
addictive and as a communication method it is far superior to any other
communication method - being both the most private and the fastest form of
communication. Faster and more private than eMail, voicemail, voice calls etc.
Yes, faster (in most cases) than Blackberry wireless eMail even or IM Instant
Messaging (as BB is not used by all, and users to IM are not permanently
connected to IM systems)
So just an update in where are the stats today.
Telephia
reports on Q1 2007 USA SMS text messaging users, that already 63.7% of all
American mobile phone subscribers are already active users of SMS text
messaging. This is up from 41% the year before and 25% this time in 2005.
This level (passing 60% active users) was reached by the UK when? Four
years ago. Will the American SMS texting usage level reach 85% of the total
population (note not mobile phone owners, but against the whole population, that
last 15% is mostly toddlers who don't know how to write and the very few
digitally disenfranchised and some who are illiterate) as the European average
today? Of course it will.
SMS text messaging traffic in America - CTIA
reports 93% year-on-year growth in traffic for second half of 2006 compared
to second half 2005. Wow. Again American Idol is a way many Americans pick up
the habit.
Verizon is the
first American carrier to report the average SMS text messages sent by its
subscriber base has passed 1 SMS sent per phone subscriber per day. And when was
the 1 text per subscriber level reached by the UK? Four years ago (of course.
The pattern holds in lock-step)
And how big will texting become in
America? We've just seen Irish numbers by the Irish telecoms regulator that they
average 5 SMS sent per day across the whole subscriber base. UK reports 6. South
Korea reports 10. Singapore reports 12 SMS text messages and the Philippines
report 15 SMS text messages sent per day on average across the total subscriber
base.
Heavy users in the UK average 20 SMS per day. Super-heavy users
(10% of all) average 100 SMS text messages per day. It gets so bad, according to
a survey by Virgin Mobile last year, that 5% of British mobile phone users
report repetitive injury pains from heavy texting use.
And next? As users
discover the power of texting, they start to prefer
texting to making voice calls. Yes, this too will happen in
America, just like we've already seen in the UK and Ireland for example just
within the past 12 months.
Worldwide mobile phone messaging was an 80
Billion dollar industry last year, will hit 105 B dollars this year. 75% of that
is person-to-person SMS text messaging (over half of the rest is premium SMS ie
voting for American Idol etc; with MMS picture messaging, wireless eMail like
Blackberry and mobile IM Instant Messaging as small remaining
parts).
There is NO age limit to SMS. Most grandparents
learn to send text messages by connecting with their grandkids - back in 2005
M:Metrics reported that 14% of Americans over age 65 sent text messages (I don't
have more current numbers). Bearing in mind that back then 39% of Americans age
65 and above had a cellphone, that means two YEARS ago 36% of American senior
citizens who owned a cellphone, were already active users of SMS text
messaging.
Same is true for business. SMS is the fastest form of
communication and the most private - even more important to busy attorneys,
doctors, engineers, businessmen etc - than for teenagers. American
business/corporate world is now going through its "SMS revellation" and
discovering this powerful communication tool.
Remember as we reported,
while eMail is expected to be replied to within 24 hours, most users of SMS text
messaging expect
a reply in 5 minutes. Its THAT fast.
But yes, every sign supports the
same pattern as first observed in Finland (where the first person-to-person SMS
text message was sent in December 1993), then in other Scandinavian/Nordic
countries, then rest of leading Europe like UK, Italy, Ireland - and the leading
Asian countries like Philippines, Singapore, South Korea etc. The same pattern
holds for the USA (and Canada).
SMS worldwide is the most used data
application. Logica CMG reports that we've reached 2 billion active users of SMS
text messaging worldwide. Thats almost twice as many people as use the internet.



