Bob Heyman is Chief Search Officer at Mediasmith and is the co-author of Net Results.2 (New Riders) and the Auction App (McGraw-Hill). His Rock Opera %u201CRock Justice%u201D, co-written with Marty Balin of Jefferson Starship, is in the Book of Rock Lists as one of the Top Ten Most Obscure Rock Operas. In a prior life he was an entertainment attorney.

Dave and Bob are two industry pioneers and well-respected leaders in Search and Internet Marketing.