Summary: Google currently dominates the search market in the United States and western Europe with 46% market share in the U.S. and a 80% share in France. Yahoo! is the strongest international player in Asia through partnerships with Softbank in Japan and Alibaba in China. Each country searches content a bit differently. Korean search engines such as Naver are heavy with user-contributed content such as questions and answers. A large population in China searches with a cell phone in one hand a cell phone in the other. Japan loves 2-dimensional bar codes bridging the physical world with the Web through their camera phones. Europe loves to SMS.